The world’s leading event for mobile professionals, Mobile Apps Unlocked, is set to hit Las Vegas next week on April 25 and 26 at the MGM Grand. Sure to deliver user acquisition top trends, marketing strategies, and best practices, it’s an opportunity that over 2000 of the industry’s top brands and experts won’t miss. So that begs the question, will we see you there?
We’ll be rolling in hot with a team of experts from our Business Development, Apps, and Gaming departments to share our latest findings. But let us give you a little insight now into what we expect to be one of the most talked about topics of the week at MAU, the migration from cost-per-install (CPI) to cost-per-engagement (CPE).
Over the last year, we’ve seen a spike in advertisers requesting post-install engagement from their new users. This includes driving registrations, free trials, subscriptions, orders, etc. for apps under verticals like gaming, music, and entertainment. It’s a shift from the CPI model that challenges marketers to develop an acquisition strategy that more efficiently targets quality users to drive downstream engagement and maximize ROI.
By listening to our clients’ needs and goals for 2018 and beyond, AdAction has expanded our inventory and marketing solutions to meet the demand for deeper down-the-funnel user engagement. Solutions such as AdAction’s Native Ads Platform that uses machine-based learning and proprietary technology to evaluate the leading social and search platforms to determine the most effective channels for driving scale and user engagement. Implementing Smart Audience Technology and custom APIs to identify users’ intentions and target by demographic, location, interests, look-alikes, and behavioral data points across top-performing platforms including Facebook, Instagram,Twitter, Apple, Google and Pinterest.
Come speak with an AdAction mobile expert about building a scalable CPE media plan for your app(s). Stop by booth #313 or schedule a meeting with a member of our team. We look forward to seeing you next week in Vegas!
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.