It’s time to trim the turkey and set the table, the holidays are almost here! November is one of the most popular times of the year for holiday shopping and it’s expected that more than $10 billion will be spent using mobile devices this month.*

The experts at AdAction are here to help marketers see success during this peak digital shopping month, providing you with three of our best practices for reaching your target audience:

Holiday-Optimized Creative

The holidays offer a great opportunity to catch users’ attention with new, themed designs. Marketers can rotate in relevant, holiday-centric creative assets that feature select promos and current deals, sponsored for the season. Using a variety of iterations will limit creative fatigue and continue to keep users engaged with your content.

App Store Visibility

The holiday season is popular for new devices hitting the market and it is crucial during this time to ensure that marketers are driving visibility. Nearly 70% of users search the App Store to download their next app and keywords are essential for reaching those new users loading up their phones with apps or the last-minute shoppers still on the hunt to find that perfect present. Identify the critical keywords that highlight unique features or seasonal promotions within your app and drive chart rank to achieve discoverability in the App Store.

Maximizing Social Channels

School is out and the office is closed, which means people have more downtime to spend on social media. More than two-thirds of U.S. shoppers say that social media influences their online shopping behavior.** Maximize this heightened social media activity to facilitate more downstream engagement with special offers and promotions that target your holiday shoppers.

Want to know how to leverage these best practices this shopping season? Contact AdAction and our dedicated team will work with you to develop a custom strategy for your next mobile marketing campaign.

http://mobilemarketingmagazine.com/november-10m-shopping-black-friday-christmas-retail-salmon
** https://www.mediapost.com/publications/article/270575/the-retail-race-for-relevance.html

About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.

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