In an industry as ever-changing as mobile, it may be difficult for some marketers to understand the full capabilities of media buying. Built In Austin recently sat down with AdAction’s Anthony Martucci, Director of Paid Social, to talk about our new internal media buying department and how we help brands navigate these often uncharted territories.

“A lot of other different types of media buying agencies may have a bit of a cookie cutter mold in terms of how they work with a client,” said Anthony. “But we believe [media buying] needs to be customized and personalized in order for it to be effective.”

Read more about our unique media buying strategy and how AdAction drives results while building lasting relationships with our clients.

About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.

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