Check performance indicators often, but don’t overdo it. Your ad network doesn’t stop working, but that doesn’t mean you have to glue yourself to the stats all the time. Once you determine the numbers you are looking at, create reports for each to make your performance checks an efficient task. Check them a few times a day, at most, spending about a minute scanning for significant items that demand your attention.
“As a top level executive, I’m always watching the health of the network three to four times a day. OK, so actually 10 to 12 times a day.
The best way: Come up with three or four saved reports that allow you to see your network from different angles; relying on one report could lead you astray. For example, I’ll look at the network as a whole by hour to watch velocity trends and calculate run rates; and then run some custom reports with specific advertisers and publisher data included, to oversee the biggest buyers and sellers of the network.
The easiest way: The HasOffers mobile app is a great way to check on the vital signs of your network while on the go. It is an easy way to check day-over-day trends by hour on key network performance indicators, such as gross revenue, profit, conversions and clicks.”
Brian Fox – CEO, AdAction Interactive
About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.