Check performance indicators often, but don’t overdo it. Your ad network doesn’t stop working, but that doesn’t mean you have to glue yourself to the stats all the time. Once you determine the numbers you are looking at, create reports for each to make your performance checks an efficient task. Check them a few times a day, at most, spending about a minute scanning for significant items that demand your attention.
“As a top level executive, I’m always watching the health of the network three to four times a day. OK, so actually 10 to 12 times a day.
The best way: Come up with three or four saved reports that allow you to see your network from different angles; relying on one report could lead you astray. For example, I’ll look at the network as a whole by hour to watch velocity trends and calculate run rates; and then run some custom reports with specific advertisers and publisher data included, to oversee the biggest buyers and sellers of the network.
The easiest way: The HasOffers mobile app is a great way to check on the vital signs of your network while on the go. It is an easy way to check day-over-day trends by hour on key network performance indicators, such as gross revenue, profit, conversions and clicks.”
Brian Fox – CEO, AdAction Interactive
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.