The Singular ROI Index is the first of its kind. While past research has measured ad network performance using metrics like user retention and revenue per install, it has neglected a major part of the picture: the cost associated with driving such engagement.
Drawing on data from over 1,500 apps owned by Singular customers and spending in more than 1,000 mobile ad networks, the Singular ROI Index aims to provide marketers with greater transparency into the mobile advertising market and to highlight the top 20 mobile ad networks that drove the best performance for marketers in 2016.
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.