“You can’t lose if you put your people first” — something Dianne Wright, AdAction’s Manager of People and Culture, works toward everyday. The culture at AdAction offers an inclusive and family-like environment for our team, and nurturing that culture as AdAction grows and evolves is the main goal for Dianne and her team. However, AdAction didn’t always have a People and Culture department. Dianne joined the AdAction team during a high-growth period, when there wasn’t an official people-focused department, but there was a foundation of a great people-first culture. As the business continued to grow, she seized an opportunity to grow her career, and shaped our People and Culture department into what it is today.

Dianne started her career with AdAction in 2016 as the first-ever Denver Office Manager. She was excited to get her foot in the door at a smaller company within the tech realm, unaware of the opportunities that lay ahead but ready to take on any thrown her way. With a background in retail management and coaching employees to reach their goals, Dianne came to AdAction eager to mold this new position to fit her strengths and fulfill the company’s needs. She began by taking on any and all assignments and opportunities, believing nothing was too big or small of a job and proving her value as a team member. Her willingness and ability to take on added responsibilities showed her dedication and work ethic to CEO and Founder Brian Fox, who then added hiring to her responsibilities. Dianne was able to help managers across all departments by vetting resumes and conducting phone interviews, and even streamlined the process by implementing an applicant tracking system. This lead to a chat with Brian where they defined a new job description and established People and Culture as an official part of the business.

“I think the people are the key foundation to any successful business,” said Dianne. “If you don’t have employees who are learning, motivated, and know they are being invested in, your business will stagnate. If your people grow, so will your business.”

Dianne’s belief in putting the employees first laid the groundwork for the People and Culture department. Planning staff events, establishing career paths, and advocating on behalf of employees are a few ways Dianne helps our team succeed. Coming into her new position, Dianne standardized AdAction’s formal review process and created self-evaluations and individual development plans. For Dianne, utilizing a strategic approach to how AdAction takes on the development of its people and supports them through things like benefits, events, and more, is key to the success of the business.

As AdAction continues to grow, Dianne’s mission lies in cultivating a best-in-class culture and environment for its people. Her team is off to a good start as AdAction’s flexible work options, abundant growth resources, and robust benefits package are coveted by many job hunters and contribute to our unique culture. Recently, her team tackled the improvement of our health benefits, even increasing the employer-paid premium percentage to 70 percent from the previous 50 percent. AdAction had a strong foundation already, but Dianne saw room for change as the company has doubled in size since she started, revealing new needs for a wider variety of demographics.

“At the end of 2018 we increased the percentage amount that we contribute to health premiums, switched carriers to ensure we have more robust coverage, and defined a paid parental leave policy,” said Dianne. “In order for AdAction to attract and retain top talent and remain an industry leader, we have to take care of our people and promote their well-being, both at AdAction and outside of the business.”

Improving our benefits is just one step in the continuous development of AdAction’s People and Culture department. While Dianne is currently focused on creating a conversation around professional growth, she sees the future as an opportunity for AdAction to lead the way for workplace culture in the mobile industry. Visit our Careers page if you’re interested in learning more about our culture, benefits, and open positions. 

About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.

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