Interested in some not-so-obvious tips to get featured on the App Store? While following the App Store’s guidelines and properly optimizing your product page are a must in improving your search result standings, there are some unique techniques that can get your app promoted, boost visibility, and drive organic uplift. Let’s take a look at how you can get your app the attention and promotion it deserves, from securing pre-order features to finessing your public relations tactics.

Secure a Pre-Order Feature

Offering your app for pre-order is a great way to get featured by the App Store, but only if your app is new and has never been published. First, submit your app and metadata to be approved in App Store Connect — a web-based tool for submitting and managing apps. Once approved by Apple, you can set your launch day up to 90 days into the future, then set your pre-order date to be the same as your launch.* A limited version of your product page is published when your app is available for pre-order, so don’t forget to properly optimize your page. Then you can go to, craft an exciting pitch about why your app is unique, and send it to Apple. Your app is more likely to be promoted if Apple sees that it’s available for pre-order and can be featured.**

Support Apple

While you’re looking to be promoted by Apple, remember that this relationship is a two-way street. Apple is also working to promote their own products, so arrange your app’s goals to coincide with Apple’s objectives and product release schedule. Software and hardware updates are announced at their annual Worldwide Developers Conference, and this year Apple is pushing to remain a leader in Augmented Reality (AR) and multi-user AR experiences. In this case, you could focus your marketing strategy on an app that already utilizes AR. In addition, make your app available to other products like the Apple Watch, but only if it makes sense for the user experience. Following Apple’s release schedule and promoting their products will help you get featured on the App Store.***

Include PR Hits in Your Feature Pitch

Beyond Apple and the App Store lies an extremely useful set of skills and techniques to keep in your tool belt — public relations. You don’t have to be a PR maven to get your app noticed by notable tech publications and get featured in the App Store. Before you put your PR skills to work, make sure your app’s product page is optimized and up-to-date, create a website and social media pages for your app which can be used for promotion before or after launch, and prepare a press kit containing your app icon, screenshots, and video previews. Now you can start reaching out to tech websites, publications, journalists, influencers, or any relevant and credible industry source. Pitch your app to these sources by finding a unique aspect of your app and craft your pitch from a fresh angle to differentiate from the competition. If your pitch is picked up and covered, include those articles while pitching to Apple to further boost your credibility and snag that feature.

Having a top-of-the-line app simply isn’t enough these days in the crowded App Store. Developers and advertisers need to go the extra mile to ensure their app stands out. App Store Optimization and utilizing Search Ads are key to increasing your rank in search results, but execute these simultaneously with some not-so-obvious hacks to boost your app’s visibility and credibility, get promoted, and drive your organic uplift. If you’re interested in additional tips for increasing your app’s visibility, get in touch with our team of mobile experts today.


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Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.

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