Spring is in full swing and with that comes people looking for a fresh start, whether it be spring cleaning or searching for a new place to call home. With advancing technology like home improvement services on demand, more people are turning to apps during the home buying, selling, and renovation process. So, how can these apps for homeowners and buyers rev up advertising strategies to not only acquire new users, but retain them?
While driving engaged users past the initial conversion is a solid goal, first set your focus on acquiring new, high-intent users. We’ve seen success utilizing leads, whether that be calls, emails, or texts. Target individuals who are in the mindset of home buying and selling, or even in need of maintenance, to find users who will convert and bring value to your app. Look for people who are searching for or reaching out to realtors, researching mortgage lending companies, and even get users to convert off of a request like getting a plumber.
Also consider demographic targeting with your advertising strategy. Think beyond the standard targeting parameters like age, location, and language, and think about focusing on some real-estate specific traits like new homeowners, renters, or people over a certain income that might want to take the next step in their life like buying a house.
Now that you’re acquiring quality users, look to keep them engaged. One strategy advertisers can utilize is prioritizing downstream events. These events, like driving cost per first sale, cost per first contact, and email registrations, keep highly engaged users interacting with your app. We’ve seen success when starting a CPI-based campaign and then leveraging our Reward platform with these deeper funnel events. Users engaging with the app past install are extremely valuable, so keep working toward acquiring these revenue-driving, long-tail users who spend ample time in your app.
Targeting high-intent users on the front end, and pushing them to complete in-app engagements via CPE campaigns, will yield qualified users who have already experienced your app and are more likely to retain. If you’re interested in learning more about how you can ramp up your advertising game plan, reach out to our team of mobile experts today!
About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.