As AdAction arrives in Barcelona for Mobile World Congress 2018 and as you look to meet with us, you may want to catch up on our latest news first. AdAction was recently ranked a top-performing media source in Singular’s annual ROI Index, for our second consecutive year.
The 2017 edition of the ROI Index analyzed more than 1,700 apps with 315 million installs and over $1B in revenue. This year, the report combined its unique scoring method with insights from Singular’s Fraud Index to determine the following factors: quality, scale, and fraud. Of the 1,200 media sources reviewed based on these factors, including Facebook, Twitter, Google AdWords, and Apple Search Ads, AdAction ranked among the top 15 in eight categories:
- 11th – Android, All Verticals & Regions
- 11th – Android Gaming, All Regions
- 13th – Android Non-Gaming, All Regions
- 15th – iOS Gaming, All Regions
- 12th – iOS Non-Gaming, All Regions
- 12th – Android All Verticals, Americas
- 11th – Android All Verticals, EMEA
- 12th – Android All Verticals, APAC
With a heavy increase of fraudulent activity in mobile within the last year, Singular released its first-ever Fraud Index in 2017, which recognized AdAction as one of the most secure Ad Networks across the industry. With a best-in-class fraud compliance protection platform, we actively survey and globally monitor traffic to provide campaign control and efficiency to drive quality volume and downstream engagement for mobile marketers worldwide.
Interested to learn how AdAction has found continued success in achieving top ranks in index reports? Stop by App Planet Hall 8.1, booth C14, at Mobile World Congress or contact us for more information.
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.