AdAction is eager to introduce its first-in-class data-driven platform, Action Insight (AI).
The Action Insight platform programmatically optimizes media sources for real-time bid management, KPI visibility, accurate tracking and reporting, and high-quality campaign management.
“We are beyond excited about the platform upgrade,” said AdAction’s Founder and CEO Brian Fox. “AI enables us to automate reporting needs for our clients and provide transparency, with real-time performance metrics required for top proficiency in the industry.”
Uber, RetailMeNot, Twitter, and Yelp are just a few of the most popular apps that AdAction has built longstanding relationships with and will benefit from the quality user acquisition return that the Action Insight platform provides. This real-time data warehouse streamlines robust interactive dashboards, highlighting campaign spend, media placements, performance, and post-install engagements.
“The immediate campaign insight into the user lifecycle is an advantage of our platform,” said Fox. “Allowing us to better optimize ad spend and ensure our clients’ long-term marketing success.”
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.