AdAction is eager to introduce its first-in-class data-driven platform, Action Insight (AI).
The Action Insight platform programmatically optimizes media sources for real-time bid management, KPI visibility, accurate tracking and reporting, and high-quality campaign management.
“We are beyond excited about the platform upgrade,” said AdAction’s Founder and CEO Brian Fox. “AI enables us to automate reporting needs for our clients and provide transparency, with real-time performance metrics required for top proficiency in the industry.”
Uber, RetailMeNot, Twitter, and Yelp are just a few of the most popular apps that AdAction has built longstanding relationships with and will benefit from the quality user acquisition return that the Action Insight platform provides. This real-time data warehouse streamlines robust interactive dashboards, highlighting campaign spend, media placements, performance, and post-install engagements.
“The immediate campaign insight into the user lifecycle is an advantage of our platform,” said Fox. “Allowing us to better optimize ad spend and ensure our clients’ long-term marketing success.”
About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.