The summer heat is on the rise and so is our drive to give back to our local communities. Already this year, AdAction has volunteered almost 200 hours in Colorado and Texas.
Most recently, both teams took to the outdoors to help clean up at Umlauf Sculpture Garden in Austin and Jefferson County Open Space outside of the Denver Metro area. Leaving the computers and phones behind for a few hours, the staff at AdAction was able to dedicate their time to a little hands-on physical labor that included pulling weeds, raking gardens, and building trails.
It is part of AdAction’s mission to participate in local community projects or volunteer programs at least once every quarter in both Colorado and Texas.
“We love our communities and feel lucky to call Denver and Austin home,” said AdAction’s Manager, People and Culture Dianne Wright. “It’s important for us to find ways that we can give back, make a difference, and help improve our cities as they grow. We look for a variety of ways to give back whether through donations, events like the Startup Games, or rolling up our sleeves and getting our hands dirty. Our quarterly volunteer events tend to be favorites among our staff. It’s really fulfilling to know you’re doing good, making an impact, and having fun while doing it!”
AdAction’s largest contribution came earlier this year when we participated in our first Denver Startup Games in support of local charities and non-profits; challenging opponents in pop-a-shot, flip cup, cornhole, beer pong, giant connect four, and more. Placing among the top three in almost every competition, AdAction took home the gold and a check for $11,000, made out to Mile High United Way.
As the charity of our choice, Mile High United Way was able to use the donation to support their four main programs: 2-1-1 call center for people in need; Bridging the Gap aid for youth in foster care; city impact grants that address key community issues within Denver; and United Neighborhoods, a community-driven neighborhood transformation program.
“To us, the fact that [this donation] is coming from AdAction represents a great win because we’re pursuing the kind of companies that operate in new industries with a young workforce that, in our minds, represents a future of philanthropy and social responsibility in Colorado,” said Mile High United Way Chief Development Officer Luis A. Colón. “We couldn’t be more thrilled to be working with AdAction. This check means a lot to us in many different ways.”
In total, the donation was able to benefit 271 children for kindergarten readiness and literacy programs, prepared 271 youth for future success in college or the workforce, and provided 913 individuals and families with the resources they need to become financially self-sufficient.
AdAction continues to look for new opportunities to give back, focusing our Q3 efforts on providing supplies for local schools throughout the Austin and Denver areas. To check out photos from any of our most recent volunteer events, visit our Facebook page.
About AdAction Interactive
AdAction leads the mobile app industry with custom, performance-based marketing solutions and data-driven technology, optimizing acquisition campaigns to drive quality installs and downstream engagement for maximum ROI. AdAction is the premier, full-service ad platform that delivers over 8 million monthly installs for elite agencies and Fortune 100 companies, leveraging exclusive partnerships with top publishers to reach target users in more than 180 countries worldwide.