And just like that…another year come and gone. Before we set too many New Year’s resolutions, it’s important to take a look back at how AdAction has grown in 2018. We’ve accomplished a lot since January, and it’s only right that we celebrate all of our wins, especially within our culture. Being Great Place to Work certified and voted AustinInno’s Coolest Companies Readers’ Choice are just a couple of our victories. More importantly, this year we offered our employees numerous team-building activities, additional resources to grow, paid parental leave, and improved health benefits.

Being five years young in an ever-changing industry is an accomplishment in itself. However, we wouldn’t be able to keep pushing ourselves and the mobile marketing world forward without our team. Since our start in 2013, we’ve seen nearly 95 percent employee growth annually and are extremely impressed by the new talent we’ve onboarded. Not only have we hired a handful of new employees that contribute to our continued innovation, but we’ve given even more internal promotions including our first promotion to come from the Action360 program — a training program launched at the end of 2017 that enables our entry-level employees to gain a 360 understanding of the business from within and outside their department.

Besides encouraging and enabling our employees’ professional growth, we’ve rolled out some major improvements with our benefits to ensure our team is taking care of their well-being. Benefits weigh heavy in any job, with 80 percent of people preferring additional benefits over a pay raise.* Starting next year, we will be offering our team paid parental leave, short-term disability insurance, and more robust health benefits with 70 percent employer-paid premiums to help make healthcare more affordable for our employees.

This year we’ve also been focused on supporting the community while promoting team building. Through various volunteer events in Austin and Denver, our team contributed over 500  hours to giving back to our local communities. Some staff favorites include cleaning up and renovating a local school playground in Denver, and building bikes with Bikes for Goodness Sake in Austin. We’re also honored to have worked with the Ronald McDonald House, Denver Rescue Mission, A Precious Child, and Creative Action. A shining moment in our volunteer efforts was taking home the win in the Denver Startup Games and earning an $11,000 check made out to Mile High United Way.

While we weren’t busy building up our communities, we were building our relationships with each other. In 2018 we elevated our team bonding with events like a BBQ in Wash Park, boating on Lake Travis, axe throwing, curling, bowling, enjoying suites at NBA games, a handful of happy hours, and our epic all-company retreat to Mexico. Check out some of our staff’s favorite moments of 2018 below.

“Getting Colfax Elementary ready for the 2018-2019 school year was the highlight. We worked in small groups to paint Adirondack chairs, assemble outdoor activities, and beautify the schoolyard — not to mention squeezing in an impromptu soccer scrimmage when we were finished!”
- Sarah Greenlee, Director of Strategic Accounts
“Our culture is both dynamic and inclusive. It feels like we're one big family, a family in which each member contributes something vital to the success of the company. This culture is most highly demonstrated on the company retreat, when we get together with our office in Austin and become closer as a company.”
- Luke Chapman, Client Service Coordinator
“I love the ability to get to know my coworkers during volunteer events! It shows that people can spread the same drive, passion, and character in anything we do!”
- Alan Loyola, Paid Social Media Manager
"Of course, the crown jewel of AdAction's year is the company retreat, and the 2018 retreat in Cancun was AMAZING. Retreat and other regular outings aside, the truly great culture at AdAction comes from hiring only top-tier team players. It was awesome watching our team grow and seeing new folks crush it from the start."
- Sam LeFebre, Director of Media Services
"Getting to work with like-minded people that you both admire and enjoy spending time outside of work with is pretty rare in this world. I feel very privileged to work with such amazing individuals!"
- Alejandra Troncoso, Senior Media Coordinator


We’ve seen a lot of changes at AdAction this year and we can’t wait to see what 2019 has in store for us. While we can’t predict the future, we know it’ll be another legendary 365 days. If you’re interested in learning more about our culture and adventures from the past year, check out our
Careers page.

Sources:
*https://hbr.org/2017/02/the-most-desirable-employee-benefits

About AdAction Interactive
Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies and elite agencies, including exclusive partnerships with top media sources around the world.

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